Live audience curation dashboard by tracking, mapping & analyzing mobile device IDs
Estimate your audience size based on demographic and location pins
Creatively strategize for dynamic custom messaging at scale
The idea:Build custom audience segments based on movement data which gives us insights on what kind of content needs to be targeted to these
The activation: Single click activation with dynamic creatives based on defined business rules.
The formats: Not restricted to standard display, but able to choose from 350+ templates incl. video, and conducive to DCO
The measurement: able to attribute conversion rate based on audience segments, age brackets, and other affinities brand loyalists seem to transact more often than loyalists. This leads to constant learning at a business level, informing promo choices and product showcase